TREND
Spend vs Conversion Value
Spend (USD) Conversion Value (USD)
PERFORMANCE CONTROL CENTER · LIVE ON APPS SCRIPT
Campaign Overview
Compare every CID in one normalized decision dashboard.
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Reporting rule: Daily budget and pacing use each CID's native timezone. Company totals are normalized to USD.
Pulling live data from Google Ads…
HEALTH SCORE
Portfolio Quality
—/100
CAMPAIGN COMMAND CENTER
Priority campaigns
MULTI-CID PERFORMANCE
Account comparison
LIVE PACING
Budget monitor
ACTION TABLE
Campaign Performance
GAME PORTFOLIO
App Performance Ranking
Apps are inferred from campaign naming. Spend, ROAS, Installs and CPI are real.
GEO PERFORMANCE
Country Comparison
SCALING SIGNAL
Which countries are scaling
FULL BREAKDOWN
Country Performance (last 7 days, USD)
CREATIVE SIGNALS
Campaign-Level Creative Proxy
FUNNEL
Install Quality (Account Total)
MULTI-CID
Connected Google Ads Accounts
PER CID
Account Totals
All campaigns under each account, summed. Revenue uses AppLovin ad revenue where matched, otherwise Google Ads conversion value.
PER GAME
Game Totals
CIDs grouped by game (edit GAME_MAP in Index.html if one game spans multiple CIDs).
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AI DECISION ENGINE
Today's Recommended Actions
Recommendations are based on ROAS, CTR, CVR, CPI, budget pacing and trend — computed live from Google Ads data.
DATA SOURCE
Connection
DISPLAY
Preferences
ThemeLight or dark mode
CURRENCY